Li & Fung first began its distribution business in the U.S. in 2005 and then expanded to Europe in 2008. By working closely with brands and retailers, Li & Fung addresses their specific needs in the areas of design, sales and marketing, and distribution as well as managing the supply chain.

The Company's distribution operation consists of three pillars: private labels, proprietary brands and licensing of recognized brands.

In the area of private labels, Li & Fung helps retailers produce finished products under a private label or in-house brand. To develop proprietary brands, the Company takes nationally recognized brands and builds exclusive lines of merchandise for retailers. For licensing, Li & Fung works closely with customers to build up well-known brands through product design, branding, sourcing, product delivery, quality control, pricing and warehousing.

Following the success achieved in the U.S. and Europe, distribution business in Asia began in 2011.