Joseph C. Phi is Group Chief Executive Officer of Li & Fung, a 120-year global supply chain company serving many of the world’s leading brands and retailers. He is driving the company’s next phase of growth as a customer-first, operations-led, and technology-enabled partner.

Since joining Li & Fung in 1999, Joseph has played a central role in the Group’s evolution across sourcing, logistics, supply chain management, and global trade. He built LF Logistics into one of Asia’s leading contract logistics and freight management platforms, before being appointed President and Executive Director of Li & Fung in 2019 and Group Chief Executive Officer in 2020.

In 2022, Joseph led the successful sale of LF Logistics to A.P. Moller–Maersk, one of the largest strategic logistics transactions in Asia in recent years. His work has been shaped by a long-standing focus on operational discipline, customer partnership, technology adoption, and the resilience of global supply chains.

Beyond Li & Fung, Joseph serves as a Board Adviser to SM Investments Corporation, one of the Philippines’ largest conglomerates, and as a Board Member of Golden ABC, the country’s leading specialty apparel retailer. He is also an Adjunct Professor at the Hong Kong University of Science and Technology Business School, where he teaches and speaks on supply chain strategy, leadership, and business transformation.

Joseph holds a Bachelor of Science degree in Industrial Engineering, magna cum laude, and an MBA, with highest honors, from the University of the Philippines.