Joseph Phi is the Group CEO of Li & Fung, a global leader in creating customized, end-to-end supply chain and logistics solutions for brands and retailers worldwide.

Joseph joined Li & Fung in 1999. His exceptional track record includes the leadership, development, and growth of LF Logistics, a Pan-Asian contract logistics and freight forwarding company for more than two decades. In 2019, he was appointed as President and Executive Director of Li & Fung. A year later, he assumed the role of Group CEO and Executive Director. LF Logistics was subsequently sold to Maersk in August 2022.

Joseph’s industry knowledge and leadership has been recognized through his involvement in various leadership positions outside of the Group. He was a director of GS1 Management Board and Chairman of GS1 Hong Kong and served as a director of Macy’s China Limited. He is currently a Board Adviser to SM Investment Corporation in the Philippines.

Beyond his professional achievements, Joseph is dedicated to giving back to the community and the academia. He has served as an honorary advisor of the Asian Logistics and Maritime Conference and was an advisory member of Hong Kong Trade Development Council’s Logistics Services Committee. He is also an Adjunct Professor in the School of Business and Management at the Hong Kong University of Science and Technology, where he shares his expertise and knowledge with the next generation of industry leaders.

Joseph earned a Bachelor of Science degree in Industrial Engineering and a Master of Business Administration degree with top honors from the University of The Philippines. He has received several awards in recognition of his outstanding contributions to the industry, including the UP College of Business Administration Distinguished Alumnus Award, the UP Industrial Engineering Alumni Award, and the UP Alumni Engineers Global Achievement Award for Logistics.