Joseph C. Phi is Group Chief Executive Officer of Li & Fung, where he is leading the transformation of one of the world’s most established supply chain organizations into a customer first, operations centric, and technology driven partner for global brands and retailers.

Joseph joined Li & Fung in 1999 and has played a key role in the company’s evolution over the past two decades. He built LF Logistics into a leading pan Asian contract logistics and freight forwarding platform before being appointed President and Executive Director of Li & Fung in 2019 and Group CEO in 2020.

In 2022, he led the successful sale of LF Logistics to Maersk, one of the most significant strategic transactions in the Asian logistics sector.

Joseph is widely recognized for his expertise in supply chain management, logistics, and global trade. He currently serves as a Board Adviser to SM Investments Corporation and as a Board Member of Golden ABC, the Philippines’ leading specialty brand retailer. He is also an Adjunct Professor at the Hong Kong University of Science and Technology’s School of Business and Management.

Joseph holds a Bachelor of Science degree in Industrial Engineering and an MBA with highest honors from the University of the Philippines.