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LF USA and fashion visionary Rachel Zoe to create new contemporary lifestyle collection
New York, N.Y., June 16, 2010 – LF USA today announced a partnership with stylist and fashion influencer Rachel Zoe to create a new contemporary lifestyle collection that is vintage-inspired, with a sexy and sophisticated allure.
The Rachel Zoe lifestyle collection will reflect her strong connection to the stylish, contemporary consumer and will offer a unique selection of women’s apparel, footwear, handbags, jewelry and accessories.
“I have always been inspired by the glamorous iconic women of both the world of fashion and Hollywood,” said Rachel Zoe. “This new lifestyle collection fulfills my lifelong passion to create pieces that provide affordable glamour and luxury and reflect one’s individual style. I am so excited to be partnering with LF USA which has the expertise and resources to turn my vision into reality.”
Rachel Zoe will oversee the creative vision for the brand and will work closely with LF USA to expand the collection globally through innovative marketing and distribution
initiatives that include better department and specialty stores as well as an e-commerce platform.
“As a trendsetting stylist, television personality, and best-selling author, Rachel Zoe is a true visionary in the contemporary market,” said Rick Darling, President of LF USA. “We see tremendous opportunities to support Rachel Zoe’s talent as a designer and to build a new, differentiated brand concept.”
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