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LF USA expands licensing agreement with TapouT
New York, NY, June 7, 2010 – LF USA announced today that it has expanded its licensing agreement with TapouT, the leading marketer of mixed martial arts apparel and gear, to include men’s and juniors sportswear. Under the terms of this new agreement,
LF USA’s Wear Me Apparel division, which has produced product for TapouT since 2008, will be responsible for the production and distribution of sportswear under the TapouT and MPS brands.
“Our growing relationship with TapouT and the extension of this great, emerging consumer brand furthers our strategy to extend existing brands into new categories and distribution channels,” commented Rick Darling, President of LF USA. “TapouT is the hottest brand in the sector and we look forward to building our relationship with Marc and his team.”
“Our expertise in licensed manufacturing and distribution will allow TapouT to focus on what they do best – marketing, branding and connecting with customers,” said Jason Rabin, President of Wear Me Apparel.
Marc Kreiner, Chairman and President of TapouT, said, “As partners with Wear Me Apparel since 2008, we are excited about the opportunity to leverage their resources to improve our distribution, sourcing and relationships with our retailers.” TapouT co-founder Dan Caldwell continued, “Over the last 13 years, we’ve built an authentic and successful brand, based on our excitement and passion for mixed martial arts, and I look forward to working with LF USA to help build our apparel business and pave the way for future growth.”
The first licensed products will ship July 1, 2010.
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